January 29, 2005
Kerry Online Marketing Recap

Bloodlet.jpgApologies to those folks who hope to see Maya news on this site. Maybe in a couple of months when I go south again. In the meantime, my concerns continue to revolve around issues Maya kings had to deal with in their own way - how to inspire, how to lead, how to govern.

No longer possible to claim direct descent from the gods (or is it? - Bush comes close). In today's splintered media markets, penis perforation and bloodletting on the national stage could grab big ratings, as Maya kings undoubtedly knew. But the arcane knowledge needed to justify power has moved from astronomy and calendar-keeping to online marketing, media talk shows, and staying on message.

Here are some clues on how Kerry's team tried (and failed?) in the first of those esoteric pursuits.

Online Political Marketing Secrets Unveiled | Personal Democracy Forum

(Via Joshua Shimkin at EchoDitto)

Posted by Dave at January 29, 2005 06:32 PM